Why are we making this so hard? (and so expensive!)

I read a discussion thread online the other day that made me sad on three levels. Someone (a somewhat experienced breeder and trainer) was asking how to best price her young warmblood gelding. By all indications, this was a good-minded young horse that was easily learning his A-B-Cs. Uncomplicated, willing, same horse at home than away: you know the type we would all like in our barn? I will add that he was also well-bred with proven, known bloodlines. Definitely not a shot in the dark here. The advice started pouring in and yes; I know that this is the internet and that the advice one can get...